Caroline
Brand Specialist @Premise Health
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WORK HISTORY
Brand Specialist @Premise Health
Brentwood, TN, US
Write and edit clear, engaging content for social media, blogs, newsletters, eBooks, marketing materials, and member communications.• Manage social media presence, including content creation, scheduling, community engagement, and performance tracking.• Refine messaging to be concise, compelling, and on-brand for diverse audiences.• Develop content strategies and campaign themes for both B2B and B2C (member-facing) initiatives.• Translate complex healthcare concepts into simple, relatable language to boost understanding and engagement.• Create event coverage and promotional content for conferences, union gatherings, and industry milestones.• Tailor tone and messaging for specific audiences, including members, employers, brokers, and industry partners.• Maintain brand consistency across all channels, ensuring alignment with Premise Health’s voice, values, and visual identity.
EDUCATION
Palm Beach Atlantic University
Bachelor of Arts (B.A.) in Communication, English Language and Literature, General
Belmont University
Master of Arts - MA, English
Belmont University
Master of Arts - MA, English Language and Literature, General
ABOUT CAROLINE
At the heart of my work is a love for storytelling. I believe the right words can do more than share information; they can build trust, spark connection, and inspire action. Whether I’m crafting a short social caption or a long-form article, I’m always chasing that moment when a message resonates: when someone feels seen, understood, and empowered. That’s the magic that keeps me writing.As a Brand Specialist at Premise Health, I tell compelling stories that connect people to better care. I craft clear, engaging content across multiple channels — turning complex healthcare concepts into messages that inspire action and build trust in advanced primary care. From member-focused campaigns to B2B thought leadership, I blend strategy, creativity, and a knack for the right words to bring our brand to life.
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