Caroline Butterfield
Services Portfolio Lead @Sap Concur
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WORK HISTORY
Services Portfolio Lead @Sap Concur
Minneapolis, MN, US
Lead strategy and lifecycle management for SAP service offerings, ensuring a competitive, scalable portfolio aligned with customer, market, and corporate priorities. • Drive cross functional alignment across product, delivery, sales, and customer success to ensure service readiness, operational excellence, and performance governance. • Build and manage a customer feedback program to capture insights from virtual and in person engagements, using findings to shape and launch services that address key customer needs. • Develop and lead the end to end services event strategy (virtual and in person) to elevate CS & D visibility and drive adoption, retention, and satisfaction; oversee all components, including: o Show floor presence generating 50% of SAP Concur scans in 2025o Service led sessions, services lounge, focus groups, consulting engagements, and ancillary eventso Launch of six new pre Fusion workshops for 2026o Serve as a key Fusion stakeholder, ensuring content aligns with market expectations and SAP strategy. o Manage speaker programs end to end (abstracts, session design, executive briefings) to enable compelling, aligned content delivery. • Act as a market facing SME, shaping customer narratives through testimonials and addressing obstacles to satisfaction, adoption, and long term growth.
EDUCATION
Gustavus Adolphus College
Biology
University of Minnesota
Biology
SKILLS
ABOUT CAROLINE BUTTERFIELD
Senior events, product marketing, and program leader with 20+ years of experience driving enterprise events and go-to-market initiatives for SAP Concur services within the SAP ecosystem. Proven ability to orchestrate Services presence at global events, including Fusion, Fusion Exchange, and Customer Success events. Expert at aligning event strategy with business objectives, managing cross-functional stakeholders, briefing executives, and delivering measurable impact across pipeline, adoption, and brand visibility.
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