Caroline Burns
Digital Programmatic Advertising Sales, Client Service & Strategy | Generating & Driving New Revenue Growth Through Innovative Campaigns While Fostering Superior Customer Success.
- Role
- Programmatic Sales Lead at Future
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Caroline Burns
EXECUTIVE SUMMARY: Sales, Client Service & Strategy lead, with 15+ years of proven success in generating and managing multi-million-dollar advertising campaigns in partnership with Fortune 500 brands, agency holding companies, Tier 1 -3 agencies, agency trade desk, DSP’s, SSP\'s and DMP\'s. Seasoned executive across matrixed global revenue organizations encompassing Sales, CSM, Strategy all within the Digital Media Programmatic ecosystem. IMPACT PORTFOLIO: Client Service & Engagement: Provide clients, brands, big six holding companies & ad tech partners (DSP\'s, SSP\'s, & DMP\'s) with superior support to surpass forecasted goals while upselling additional product features. Drive customer success, growth and profitability through various omni-channel offerings.Revenue Generation: • July - September 2023 revenue - 120% over quarterly sales goal for 3Q.(Future PLC)• Garnered new partnerships, surpassing forecasted metrics and securing net new programmatic advertising revenue at $1.5MM in late 2019 into early 2020.(Tribune). Business Strategy: Drive & develop strategic business partner development, developing partner and market strategies, Executing digital media strategies while sharing performance KPI read outs with key stakeholders; both internally and externally. SKILLS & EXPERTISE: • PMP, PD & Programmatic Guarantee sales, advertising strategy and revenue generation. • AdTech Omni-Channel Offerings: Display, Native, Mobile, Video, OTT/CTV Streaming, Audio.• Brand Safety, Ad Fraud, Targeting (Behavioral, Contextual, Geo, Audience Segmentation).• News Business Development. • P&L Management.• Local/Global DSP/SSP, DMP 3rd Ad Tech Vendor -QBR Business Presentations via Power Point. • Forging strong Global & US relationships with senior business partners at large agency holding companies, Tier 1-3 agencies, DSP\'s, SSP\'s, DMP\'s and trading desks.• Managing local & national senior internal and external stakeholders (cross functional teams) at all levels.
Experience
Programmatic Sales Lead
Apr 2023 — Present · New York, NY, US
Education
Ramapo College of New Jersey
Bachelor of Arts - BA, Communications Arts
Skills
- Public Relations
- Client Service Oriented
- Process Scheduler
- Microsoft Excel
- Trade Shows
- Television Advertising
- Commercial Scheduling
- Microsoft Office
- Account Management
- Advertising
- Advertising Sponsorships
- Media Inventory Analysis
- Ad Trafficking
- Events Coordination
- Digital Advertising
- Salesforce.com
- Online Digital Banner Scheduling
- Digital Marketing
- Tactical Sales Planning
- Cable Television
- Retail Trade Sales
- Ad Tracking
- Print Advertising
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