Caroline Anaya

About Caroline Anaya

I’m motivated to work in a collaborative and creative team environment where I can build win-win solutions for my customers and business partners. In B2B enterprise sales, I’m able to do this by aligning cross-functional teams to adapt our approach and strategies to better serve our customer’s objectives.I have 13 years combined in business development and sales in the tech and CPG industries. My direct selling experience spans key retailer customers across e-Commerce, Drug, Club, Mass, Sporting Goods, and Auto channels.I thrived at a Heath & Wellness startup (Zarbee’s Naturals) that was acquired by Johnson & Johnson, which highlighted my ability to navigate ambiguity and remain adaptable.I’m an active member of my community (NYC/Brooklyn) and an advocate of DEI initiatives and Latinx representation in my professional and personal life (held DEI network leadership positions and currently a NYC non-profit board member).Specialties: Sales Strategy, Retail and Consumer Goods, Tech, E-commerce, Customer Development, Account Management, Consultative Selling, Value-based Selling, Cross-functional Collaboration

Experience

1. Member Board of Directors

   Shower Power

   Mar 2022 — Present · New York, NY, US

   Provide strategic planning for NYC non-profit providing access to mobile showers and self-care resources

Education

• School for International Training

  Buenos Aires, Argentina

• University of Virginia

  B.A; B.A

Skills

• Consumer Products
• Cross-Functional Team Leadership
• Marketing Strategy
• Social Media
• Customer Insight
• Microsoft Office
• Business Planning
• Prospace
• Cross-Functional Collaborations
• Event Planning
• Public Speaking
• Retail
• Data Analysis
• Management
• Powerpoint
• Microsoft Excel
• Consumer Insight
• Leadership
• Competitive Analysis
• Grocery
• Nielsen
• Dunnhumby
• Marketing
• Market Research
• Account Management
• Sales Management