Carolina E. Rincon
Product Marketing ManagerStrategic GTM Leader | Cross-Functional Collaborator | Revenue Growth Expert
- Role
- Product Marketing Manager at Rv Great Lakes
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Carolina E. Rincon
Creative and Data-Driven Marketing Leader with 12 years of experience driving growth for global brands and regional market leaders. Expert at translating complex product features into compelling value propositions that increase conversions and market share. Proven track record of managing full-lifecycle Go-To-Market (GTM) strategies, optimizing user journeys, and leading high-impact cross-functional teams. EXPERTISE & COMPETENCIES Strategic Marketing Leadership- Go-To-Market (GTM) Strategy: Leading product launches and brand development initiatives- Revenue & Growth: Optimizing user experience to drive conversion rates (up 42%) and bookings (up 28%)- Stakeholder & Client Collaboration: Managing cross-functional delivery for multi-national campaigns and live/virtual events- Enablement & Operations: Sales Assets (Battlecards, Pitch Decks), Stakeholder Management, Competitive Intelligence- Product Marketing & Operations- Product Positioning: Crafting compelling narratives and brand storytelling that aligns with the audience- Lifecycle Marketing: Strengthening customer retention through personalized communication and process clarity- B2B & Partnership Strategy: Expanding partner networks and managing vendor negotiations to increase ROI.Creative Execution & Brand Identity- Visual Storytelling: 10 years in high-end product photography and color-accurate video production- Digital Excellence: Designing web-optimized content across Wix, Squarespace, and Shopify platforms- Content Production: End-to-end management of branded content using DaVinci Resolve Studio and Adobe Creative Suite.
Experience
Product Marketing Manager
Sep 2020 — Present · Milwaukee, WI, US
Product Experience Evolution: Led the end-to-end redesign of the digital booking product, resulting in a 42% increase in Conversion and a 28% boost in bookings- GTM Strategy & Brand Development: Spearheaded integrated brand initiatives, SEO, and AI Optimization that expanded organic traffic by 44% and social engagement by 56%- Lifecycle Marketing: Architected a new customer retention framework using personalized communications, successfully increasing retention rates by 38%- Visual Storytelling: Leveraged professional photography and video production to create high-conversion branded content and color-accurate product assets.
Education
Universidad del Norte
Languages, English & French
2001 — 2002
Universidad Autónoma del Caribe
Associate's degree, Communication, Journalism, and Related Programs
Corporación Universitaria de la Costa
System Programming, Computer Programming
2000 — 2001
Universidad Autónoma del Caribe
Associate’s Degree, Journalism
2001 — 2004
Skills
- Social Media Marketing
- Microsoft Excel
- Strategy
- Project Coordination
- Spanish
- Foundations
- Business Development
- Digital Marketing
- Vendor Management
- Leadership
- Training
- Volunteer Management
- Social Media
- Sales Management
- French
- Fundraising
- Marketing Strategy
- Marketing
- Photojournalism
- Real Estate
- Time Management
- Microsoft Publisher
- Teamwork
- Negotiation
- Customer Service
- Microsoft Office
- Sales
- Strategic Planning
- Event Management
- Management
- Team Building
- Team Leadership
- Online Marketing
- Marketing Communications
- Public Speaking
- Customer Relationship Management (Crm)
- Event Planning
- Leadership Development
- Project Management
- Public Relations
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