Carolina Cuellar
Merchandise Planner | Management Category | Partner Operations | Project Management | eCommerce | Omni-Channel | ex Walmart
- Role
- Merchandise Planner at West Marine
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Carolina Cuellar
As a Merchandise Planner at West Marine, I lead the strategy and execution for one of the largest and most successful marine retailers in the U.S. With over ten years of retail experience, including a solid background as a buyer, I specialize in sales forecasting and inventory management to optimize product availability and drive profitability.I utilize advanced analytical techniques to accurately predict demand and align inventory levels with market trends, ensuring we meet customer needs while minimizing excess stock. My focus on effective inventory strategies has consistently contributed to enhanced sales performance and customer satisfaction across multiple categories and channels.My core competencies encompass market research, category management, partner operations, project management, and omni-channel integration. I leverage my analytical, entrepreneurial, and strategic thinking skills to identify and seize emerging trends, address customer needs, and capitalize on competitive opportunities. Additionally, I empower and motivate my team to deliver high-quality results and innovative solutions that enhance both the in-store and online shopping experience
Experience
Merchandise Planner
Apr 2024 — Present · Miami-Fort Lauderdale, FL, US
Education
University of Florida
Bachelor of Science Business Administration, Marketing, Retailing
2010 — 2014
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