Carolina Choroco
Art Director @Lane Bryant
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WORK HISTORY
Art Director @Lane Bryant
Art Director - BrandCreate and oversee the execution of omni-channel creative marketing for Lane Bryant and Cacique. Partners and works closely with Creative Director, AD-Digital, AD-Print, and Copy team.• Works with Creative Director to shape and mold key product concepts• Works with cross-functional partners to ensure creative is carried throughout season• Works and assists Creative Director and producer to execute photoshoots, location and studio• Oversee ecomm photography: work with external studio to plan and execute ecomm product photography.• Oversees still photography. Works closely with photo producer, marketing partner, photographer and stylist• Oversee Social - Organic & Paid Creative. Lead a team of designers to execute creative. Manage pacing content,review creative, content creation across Titok, Instagram and FacebookArt Director - Digital• CONCEPT and MANAGE all digital experiences. Always staying current with latest trends and functionality fromacross the digital commerce landscape. Partner with DEV and UX teams to develop cohesive digital experiences. • LEAD team of designers to create and execute digital shops, daily HP and emails.• COLLABORATEwith cross-functional partners to ensure creative is carried through• Work in setting key marketing strategies and translate into creative and visuals
EDUCATION
Columbus College of Art & Design
Bachelor of Fine Arts (B.F.A.)
SKILLS
ABOUT CAROLINA CHOROCO
Senior Level creative with over 12 years of experience delivering strong conceptual and…
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