Carolina Wagner

About Carolina Wagner

Goal oriented and meticulous multilingual corporate executive and leader with extensive experience in marketing, strategy, communication, negotiations, and digital platforms specializing in launch of new products, trade, and sales in B2C and B2B markets in the US and Latin America.More than 21 years’ experience in Marketing, Strategy, Communication, Brand, Trade and Sales, developed in B2C and B2B markets, the last 18 years in managerial positions. Recently being in charge of the digitalization process of tire monitoring and maintenance introducing and incorporating Digital Solutions into solutions packages to regular product portfolio.Intense activity in analyzing competitive environments, planning and implementing Marketing strategies.Ample knowledge in planning and management of marketing mix, responsible for defining sales potential, profitability and management of product lines and training with focus on increasing financial results, expanding market share and improving product mix.

Experience

1. Marketing Director

   LiftOne

   Jul 2025 — Present · Charlotte, NC, US

Education

• Universidade Santa Úrsula

  Bachelor of Business Administration (B.B.A.), Enphasis in Marketing and HR

  1996 — 2000

• Hay Group

  Management for Leadership, Business Administration and Management, General

• Fundação Dom Cabral

  Competencies in Business Management , Business Administration and Management, General

• Stanford University

  IMS Executive Program , Business Administration and Management, General

• ADM ESPM-SP

  Branding, Business Administration and Management, General

• FDG

  Six Sigma Black Belt, Projects and BA

• Ibmec

  Master of Business Administration - MBA, Business Management

  2002 — 2003