Carolina Cuellar

About Carolina Cuellar

I am a strategic, creative and data driven Business Development and Program Leader with extensive expertise building key global partnerships across global platforms in the technology industry. Known for being a decisive self-starter with proven ability to manage multiple responsibilities in fast-paced, mission critical roles. Broad analytic, valuation, and forecasting experience acquired in various industry verticals. An action-oriented Leader who delivers resourceful solutions to core business problems. I have deep understanding of structuring and negotiating partnerships to distribute innovative products and new user experiences. Skilled communicator with the ability to set a vision and inspire others to drive results. Successfully collaborates with cross functional stakeholders, internal teams, and channel partners. Key successes include:• Championed excellence for branded programs that provided training and development for growth strategies including CRM, eCommerce, and in-store customer experience.• Introduced a partner sale incentive structure that increased in the average account revenue.• Implemented an automated forecasting process that drove program alignment and was adopted across all channels and lines of business. • Expanded the portfolio scope for all Lines of Business and Channels 20 partners across the region.

Experience

1. Account Executive

   Apple

   Jun 2022 — Present · Miami, FL, US

   Drove sales growth by developing strategies to enhance the point-of-sale experience and aligning with annual sales plans and objectives.Led demand-generation activities through strategic marketing initiatives, optimizing consumer engagement and sales performance.Conduct in-depth analysis of consumer trends, business opportunities, and partner capabilities to identify growth drivers and develop strategic account plans.Work closely with partners and cross-functional teams to optimize traffic drivers, enhance conversion rates, and maximize marketing ROI.

Education

• University of Miami Herbert Business School

  Masters in Business, International Business

  2007 — 2009

• North Carolina State University

  B.S. in science, Industrial Engineering

  2000 — 2003

Skills

• Telecommunications
• Cross-Functional Team Leadership
• Product Management
• Mobile Devices
• Six Sigma
• Wireless
• Process Improvement
• Product Marketing
• Mobile Communications
• Forecasting
• Program Management
• Go-to-Market Strategy
• Project Management
• Supply Chain Management
• Business Strategy
• Product Development
• Supply Chain
• Mobile Technology
• Competitive Analysis
• Team Leadership