Carolin Runkel
Go to Market & Growth Lead Service & Engagement @Deutsche Telekom
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WORK HISTORY
Go to Market & Growth Lead Service & Engagement @Deutsche Telekom
Bonn, DE
Driving strategic go-to-market initiatives for OneApp and the “MoEngage” Customer Engagement Platform across 10 international markets. Creator of the company-wide Go-to-Market Community, fostering cross-market alignment, best practice sharing, and innovation.Key achievements include:• Leading end-to-end strategic launch planning for high-impact app features and campaigns (e.g, Magenta Moments), driving measurable growth, retention, and feature adoption.• Steering complex rollouts through cross-functional leadership across Product, Data, Marketing, and international stakeholders, with clear KPI & OKR frameworks.• Implementing data-driven growth strategies to improve conversion rates and reduce churn.• Designing and facilitating international Customer Engagement Workshops to scale retention, feature adoption, and CRM excellence.
EDUCATION
Cologne University of Applied Sciences
Master of Science (MS), Market and Media Research
Universität Siegen
Bachelor of Arts (B.A.), Social Science / Economics
SKILLS
ABOUT CAROLIN RUNKEL
Strategic Go-to-market professional with deep experience in user growth, customer…
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