Carolin Müller
Marketing Manager & Campaign Lead Philips Hue & Wiz @Signify
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WORK HISTORY
Marketing Manager & Campaign Lead Philips Hue & Wiz @Signify
Hamburg, DE
Development, planning and implementation of multichannel marketing campaigns for Philips Hue and WiZ in Germany, Austria and Switzerland in the marketing channels: Paid Search, PaidSocial, Programmatic, OOH, CTV, Influencer, CRM (Website, app, email)- Alignment of marketing campaigns with defined target groups and customer journey phases (from awareness to retargeting and to sales), as well as implementation and application of thesestrategies in the media platforms- Responsibility for targeting setting and media mix coordination, and media buying (incl. budget, media plan and ad review and approvals)- Qualitative and quantitative analysis of campaign KPIs from tracking tools and agency reports, derivation of insights and corrective actions- Conceptual development of SEA measures and identification of new approaches- Development, creation and localization of advertising materials, such as brochures, websites, digital banners and social-first content and video campaigns- Planning and coordination of the annual communication calendar, taking into account the local brand strategy and commercial targets and harmonization with the global guidelines- Identification of trends and best practices for digital marketing activation- Ensuring brand identity as a branding expert for Philips Hue- Management of the digital marketing budget (planning, allocation, monitoring of expenses)
EDUCATION
Leibniz Universität Hannover
Bachelor of Arts (B.A.), Social Sciences
FernUniversität in Hagen
Bachelor of Science (B.Sc.), Business/Managerial Economics
SKILLS
ABOUT CAROLIN MÜLLER
As a Marketing Manager at Signify, I lead campaigns for Philips Hue and WiZ, two innovative smart lighting solutions for the B2C market. With over five years of experience in product marketing and digital campaign management, I specialize in social and programmatic campaigns, influencer marketing, and SEA.I enjoy working on creative campaign concepts and collaborating with influencers, agencies, and internal teams to deliver engaging and effective communication for the DACH market. I also have a high interest in data-driven marketing optimization and use various tools and metrics to evaluate and improve the performance of our campaigns and promotions. My goal is to connect our target group with our brand and products, and to create a positive customer experience.
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