Carol Hardy
Senior Content Strategist and Ux Marketing Writer @JPMorganChase
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WORK HISTORY
Senior Content Strategist and Ux Marketing Writer @JPMorganChase
New York, NY, US
Content strategy, creation and UX writing for the Digital Experience Design Group in the Corporate and Investment Bank. Create conceptual overview documents and write messaging for end-end user journey. Review, create and update help center queries and FAQs. Develop and create style guides. Develop brand voice and tone.
EDUCATION
Towson University
MA , English
Towson University
BA, Advertising and Journalism
SKILLS
ABOUT CAROL HARDY
Write, concept and shape messaging across all digital and print channels. Multi-platform content strategy, creation and copy, brand voice development, creative deck and style guide conception and implementation, ad campaign copy, UX/UI, AI messaging strategy and writing for virtual assistant chatbot, product copy, social media campaign copy, and targeted marketing copy across a variety of content areas from finance to luxury beauty/ apparel—to tech and non-profit. Empathetic storyteller experienced at crafting copy across all channels, skilled at composing brand stories that engage audiences and achieve business goals—and obsessed with creating content that resonates with a brand\'s target audience and generates interest in new readers.
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