Carol Goedken
My passion is helping emerging & innovative organizations think strategically about marketing & product development
- Role
- Chief Marketing Strategist at Action Marketing, Llc
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Carol Goedken
As an experienced executive with a proven track record of building start-ups and growing established companies, I have created and executed dozens of strategic marketing plans in a multitude of industries. I have enjoyed being a leader at privately-held and public companies, start-ups, my own businesses as an entrepreneur, and at an international non-profit. Action Marketing is a company that I started over 20 years ago with the goal of helping innovative and emerging companies launch new products. Several of the positions listed under Employment below started as Action Marketing projects. The first step is a marketing brainstorm session that covers all the elements of a strategic and tactical marketing plan. By developing a strategy prior to executing tactics, your marketing efforts will be much more effective in reaching your best target prospects. And most importantly, an Action Marketing Strategy Session will inspire you to TAKE ACTION! Visit to learn more. I love talking with business leaders & entrepreneurs so please contact me to set up a coffee or lunch! Message me on LinkedIn or send email to c••••@ActionMarketingStrategy.com.
Experience
Chief Marketing Strategist
Jan 1998 — Present · Madison, WI, US
Offering coordinated strategic and tactical marketing for emerging and innovative companies. Key projects have included facilitating an Action Marketing Strategy Session and completing an action-oriented marketing plan, as well as leading new product launches working with the developer to finalize the product, conducting competitive analysis and market research, developing product positioning and copy for collateral/website, and executing launch promotion tactics. Several of the positions below started as Action Marketing projects. If you would like to learn how to effectively create and implement an Action Marketing Strategy Plan, visit or email me at c••••@ActionMarketingStrategy.com.
Education
Gettysburg College
BA, Magna Cum Laude, Psychology & Elementary Education
1978 — 1982
The American University of Paris
Liberal Arts and French Culture
1981 — 1982
SMU Cox School of Business
MBA, Marketing & Entrepreneurship
1986 — 1989
Skills
- Public Speaking
- Strategic Planning
- Marketing
- Competitive Analysis
- Non-Profit Leadership
- Leadership
- Consulting
- Product Marketing
- Marketing Strategy
- Start-Ups
- Education
- Product Management
- Product Launch
- Strategy
- Management
- Email Marketing
- Entrepreneurship
- Marketing Communications
- Nonprofits
- New Business Development
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