Carole Walker
Marketing Communications Manager for Nidec HVACR Aftermarket
- Role
- Marketing Communications Manager at Nidec Motor Corporation
- Location
- O\'Fallon, MO, US
- LinkedIn followers
- 500 followers
About Carole Walker
Highly creative communications professional who undertakes complex assignments, meets…
Experience
Marketing Communications Manager
Sep 2016 — Present · St. Louis, MO, US
Manage the logistics for 15 annual Aftermarket division trade shows and exhibitions to achieve business objectives in accordance with key senior leaders. Lead development of comprehensive plan for all setup tasks, booth staff, marketing communications, public relations and other details-Serve as liaison between Sales, Technical and Engineering Teams to develop marketing communications materials for distribution to wholesale partners. Led campaign for new product line of Electronically Commutated (EC) Motors, including literature copywriting and design, training video production and other marketing materials. Resulted in awareness and excitement for new product line across U.S. market-Write and edit a broad range of communications including fliers, brochures, ads, signage, digital advertising, email newsletters, web content and press releases. Results in messaging that is understood by and meets the needs of the target audiences across U.S. market-Serve as Vice President of Nidec Employee Activities Committee. Collaborate with company leadership to raise awareness and engagement in company-wide initiatives. Facilitate events and programs to promote team building and encourage employee involvement.
Education
University of Missouri-Columbia
Bachelor of Journalism, Advertising
1980 — 1984
Skills
- Creative Strategy
- Marketing Communications
- Advertising
- Marketing
- Advertising Sales
- Integrated Marketing
- Brand Management
- Marketing Strategy
- Creative Direction
- Strategy
- Interactive Marketing
- Account Management
- Marketing Research
- Retail
- Direct Marketing
- Social Media
- Brand Development
- Time Management
- Press Releases
- Merchandising
- Social Networking
- Social Media Marketing
- Event Planning
- Adobe Creative Suite
- Customer Service
- Outlook
- Online Advertising
- Microsoft Office
- Sales
- Media Buying
- Copywriting
- Email Marketing
- Direct Mail
- Event Management
- Public Relations
- Digital Marketing
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