Carole Mokbel
VP, Growth - Data, Digital Media & Ai Enablement @Monks
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WORK HISTORY
VP, Growth - Data, Digital Media & Ai Enablement @Monks
Toronto, CA
Monks is disrupting the traditional agency model by bringing clients more control and transparency, and creating a single-P&L model with access to multidisciplinary digital talent across data, digital media, tech and content. We provide seamless access to the world’s best digital talent from these former agencies: Media Monks, MightyHive, Jam3, Metric Theory, Decoded, Firewood, Staude Studios, Conversion Works, Datalicious, OrcaPacific, IMA, BizTech, ProgMedia, Caramel Pictures, BrightBlue, Destined, Maverick, 4Mile Analytics, Cashmere and many more!We are also premium resellers for the Google Marketing Platform (DV360, SA360, CM360), Google Cloud and Analytics Platform License and Implementation Services (GA360, Looker, BiQuery), Salesforce Marketing Cloud Implementation Services, Demand Side Media Platform Resellers for Amazon, Trade Desk, Xandr/Bell DSP, and Media and Advertising Technology In-housing and Marketing Transformations.
EDUCATION
Seneca Polytechnic
Corporate Communications Grad. Certificate
Wilfrid Laurier University
Communication Studies, Bachelor of Arts, Honours
ABOUT CAROLE MOKBEL
With nearly 15 years of experience in the digital marketing industry, I’m a passionate and driven sales leader who thrives on delivering impactful, innovative and cost-effective solutions for clients across various sectors. My core competencies include Business Development, Digital Marketing, Marketing Technology, Data Foundations, and AI for Marketing. I’m currently the VP of Growth for Monks Canada, a global transformation services network that delivers an extraordinary range of marketing and technology capabilities to accelerate business possibilities and redefine how brands and businesses interact with the world. In my role, I oversee and lead go-to-market strategies for our Digital Media and Data practices, supported by AI and Technology solutions, working collaboratively with a team of experts and consultants who help clients optimize their media performance and operations, leverage data insights, and stay competitive and agile in an ever-evolving cultural landscape. I also work closely with strategic partners across the media and data industry such as Google, Amazon and TTD, to ensure that we deliver best-in-class services and solutions for our clients. I am proud to be part of a diverse and collaborative team that is constantly learning, innovating, and growing.
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