Carole Armitage
Founder & CEO 80noir Ultra @80noir
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WORK HISTORY
Founder & CEO 80noir Ultra @80noir
North Yorkshire, GB
Founder of 80Noir Ultra, a premium dark chocolate brand built around modern daily rituals for calm, focus and wellbeing.The business began with the belief that chocolate could be reimagined beyond traditional confectionery as a functional, everyday ritual that supports wellbeing without the high sugar levels commonly found in hot chocolate products.80Noir Ultra produces high-cacao hot chocolate blends designed for customers seeking a richer, lower-sugar alternative to conventional drinks.Alongside growing the retail and direct-to-consumer business, I am currently developing Cocoapod by 80Noir™, an innovative single-serve chocolate system designed for hospitality and home use.This innovation sits between two extremes in the market:• overly sweet powdered hot chocolate• intense ceremonial chocolate drinksCocoapod by 80Noir aims to deliver real chocolate in a convenient, scalable format.Development work is currently progressing with technical and research partners including:• CPI (Centre for Process Innovation)• BDC – Biorenewables Development Centre, University of York• Practera university research teams exploring sustainability and product development• Food Collective - Export growthThe long-term vision is to establish a new category of premium chocolate rituals for modern lifestyles.I am currently in early conversations with aligned investors interested in supporting the development of Cocoapod by 80Noir™.
EDUCATION
Oxford Media & Business School
Business and Media Diploma, Business & Media
University of Bradford
Bachelor of Arts - BA, Art & Design - Specialising in Photography
ABOUT CAROLE ARMITAGE
I am the founder of 80Noir Ultra, a premium dark chocolate brand built around modern daily rituals for calm, focus and wellbeing.Over the past few years I have developed a loyal community of customers who use high-cacao chocolate as part of their daily routines replacing overly sweet hot chocolate drinks with something richer, more balanced and more intentional.Now the business is moving into its next stage of innovation.I am currently developing Cocoapod by 80Noir™, a new single-serve chocolate format designed to bring real dark chocolate into modern hospitality and home environments.The opportunity sits between two extremes in the market:• overly processed, sugar-heavy hot chocolate• intense ceremonial cacao drinksCocoapod sits in the “sweet spot” between the two delivering real chocolate in a convenient, scalable format.To support development we are already working with technical and research partners including:• CPI (Centre for Process Innovation)• BDC – Biorenewables Development Centre, University of York• Practera university research teams exploring sustainability and product development• Food Collective - Export Growth Alongside innovation development, 80Noir Ultra continues to grow through:• retail stockists• subscription products• hospitality partnerships• wellness collaborationsI am currently beginning conversations with aligned investors interested in supporting the development of Cocoapod by 80Noir™.If you are interested in food innovation, hospitality products or sustainable packaging development, I would love to connect.Currently developing Cocoapod by 80Noir™, a new chocolate innovation for hospitality and home, and beginning conversations with aligned investors interested in supporting the next stage of development.
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