Carol B Phillips

About Carol B Phillips

I have devoted my entire career to using customer data to inspire creation of powerful…

Experience

1. President and Founder

   Brand Amplitude, Llc

   Jan 2002 — Present

   Brand Amplitude has served over 100 clients in its nearly 20 years since start-up. Our small group of consulting partners and full-time research experts works virtually to design, manage and interpret custom research and translate findings into business strategies. We have evolved from our beginnings as the expert in hybrid qualitative/quantitative research and online focus groups to meet changing market needs with a robust offering of insights methods, brand development consulting and training workshops. Our current passion is embedding voice of the customer methods to balance what has become an overreliance on data analytics for insights. Listening to customers is the greatest source of ideas for innovation. Our business success is based on client referrals, thought leadership, solid brand strategy frameworks and toolkits, and our ability to custom design and right-size solutions that gain client confidence.

Education

• Florida Southern College

  BS, Psychology

• Michigan State University

  Master of Science - MS, Industrial/Organizational Psychology

Skills

• Brand Strategy
• Marketing
• Mobile Marketing
• Marketing Communications
• B2b Marketing
• Digital Marketing
• Relationship Marketing
• Digital Strategy
• Qualitative Research
• Market Research
• Strategic Partnerships
• Direct Marketing
• Strategy
• Interactive Marketing
• Brand Management
• Content Strategy
• Marketing Strategy
• Sem
• Online Marketing
• Consumer Insights
• Lead Generation
• Customer Insight
• Online Advertising
• Management
• Positioning
• Marketing Research
• Thought Leadership
• Brand Equity
• Creative Strategy
• Leadership
• Brand Architecture
• Competitive Analysis
• Start-Ups
• Creative Direction
• Brand Development
• Segmentation
• Digital Media
• Brand Awareness
• Interactive Advertising
• Advertising