Carol Prada-Berwa

About Carol Prada-Berwa

Since entering the medical communications industry, Carol has partnered with top pharmaceutical clients to drive impactful brand strategy across a diverse range of therapeutic categories including oncology, oncology nursing education, inflammation biosimilars, cardiovascular disease, and infectious diseases. She brings over 25 years of expertise in translating complex scientific narratives into strategic programs that fuel brand growth and market engagement.Carol’s leadership spans end-to-end brand execution from strategic planning and content development to live and virtual meetings, sales training, speaker bureau management, competitive intelligence, and digital initiatives. Known for her focus, dedication, and collaborative mindset, she excels at connecting brand objectives with innovative execution to deliver measurable impact.With a deep understanding of both the science and the strategy, Carol is a natural relationship-builder who thrives in client-facing roles. She has a proven ability to cultivate trusted partnerships with clients, key opinion leaders, and internal teams ensuring a seamless workflow, exceptional delivery, and long-term success.

Experience

1. SVP, Group Account Director

   Lockwood®

   Jan 2024 — Present · Stamford, CT, US

   Lockwood collaborates with clients in the pharmaceutical, biotech, and medical device industries to identify effective, holistic, science-based strategies to address their objectives through medical communications. Our clients count on us to challenge their assumptions, and help them creatively navigate around obstacles. From strategy through execution, we focus on accuracy, transparency, and scientific value to create programs that are evidence-based, clinically relevant, and contribute to the development of our clients’ brands. Over a third of our staff hold advanced scientific or medical degrees, and most work from where they live. Because our flexible structure provides better work-life balance, we attract the best talent, facilitate their best work, and as a result, are more responsive to our clients, wherever and whenever they do business.

Education

• University at Albany

  Bachelor, Marketing Communications

  1996 — 2000

Skills

• New Business Development
• Strategic Planning
• Microsoft Office
• Content Development
• Integrated Marketing
• Email Marketing
• Publications
• Account Management
• Marketing
• Brand Management
• Marketing Strategy
• Social Media Marketing
• Publishing
• Creative Strategy
• Digital Marketing
• Client Services
• Brand Development
• Pharmaceutical Industry
• Event Management
• Digital Strategy
• Project Management
• Direct Mail
• Direct Marketing
• Advertising
• Marketing Communications