Carol Anne Perkins

About Carol Anne Perkins

I craft content, shape strategy, and get way too excited about punctuation.(Oxford comma? Always.) With over seven years of content marketing experience, I’ve worked across industries to create compelling, results-driven content that actually resonates.I geek out over brand voice, data-driven storytelling, and the magic of a well-placed em dash. Whether it’s optimizing for SEO, refining messaging, or obsessing over capitalization consistency, I’m here to make content work smarter—and make marketing feel a little more fun.Beyond writing, I dive into analytics to track performance, tweak strategies, and ensure content isn’t just creative but also effective. I’m certified in copywriting, SEO, and social media writing, giving me the tools to craft content that not only engages but converts. My mission? To help brands tell their story in a way that feels natural, impactful, and maybe even a little delightful.Let’s talk strategy, storytelling, and why the em dash deserves more love.

Experience

1. Senior Content Manager

   SMG - Service Management Group

   Jan 2026 — Present

   Oversee social media and content development, including direct management of the Social Media Manager and future content hires-Lead cross-functional development of the 2026 content strategy alongside Client Insights, Product Marketing, and Sales-Brand advocate, ensuring consistency in tone of voice across all platforms and content types.

Education

• Jonathan Law High School

  High School

  2011 — 2015

• Curry College

  Bachelor's degree, Mass Communication/Media Studies

  2015 — 2018