Carola Romana Garrone
University Lecturer @Università degli Studi di Torino
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WORK HISTORY
University Lecturer @Università degli Studi di Torino
Torino, IT
University Lecturer for Master in Marketing, Omnichannel Sales & Digital Management
EDUCATION
Liceo Classico Vittorio Alfieri
Classical Studies - Maturità Classica, 80/100
iaelyon School of Management
Master's degree, Master Binationale en Administration des Affaires - mention Commerce extérieur, 110/110
Università degli Studi di Torino
Dual Master in International Exchange, Faculty of Economics, Turin - IAE Université Jean Moulin Lyon 3 – Lyon, France, 110 with honours - 110 e lode
24ORE Business School
Executive Master Luxury Management - Fluid Interchannel Luxury Personalisation Experience
ABOUT CAROLA ROMANA GARRONE
I am a Marketing and Key Account Coordinator for the Italian Subsidiary of Gravotech Group, which is the worldwide leader in engraving solutions, present in more than 100 countries. I manage the Marketing Budget in all our areas (CRM, Promotions, Emailing, Advertising, Exhibitions and Events). I am responsible for the web lead generation and the development of SEM and Digital activities. I increase our presence in fashion, luxury and beauty markets by developing important personalization projects for the most famous Italian brands. In collaborazione con la Direzione Commerciale e nel rispetto del budget attribuito ad ogni Business Unit definisco e gestisco le attività del piano marketing Gravotech Italia per tutti i prodotti e marchi commercializzati. Sviluppo e gestisco i progetti Key Account Italia (moda, beauty, food & beverage) legati alla personalizzazione diretta nel punto vendita dalla ricerca del cliente, alla definizione del progetto e relativa offerta commerciale al lancio sul mercato della soluzione. Sono infine la responsabile dell\'attività di SEM e Digital MKT per l\'Italia per tutti i marchi.
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