Carol Phillips Hutchinson
- Role
- General Manager at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Carol Phillips Hutchinson
As the General Manager of Global Advertising at Microsoft, I lead a creative team that…
Experience
General Manager
Mar 2020 — Present
Lead global advertising creative team to develop and articulate our overall Microsoft advertising strategy cross portfolio to drive impactful business and brand results while winning key industry awards • Oversee development and deployment of campaign creative within and/or across channels, including localization of assets across geographies • Drive launch, maintenance and optimization of campaigns, leveraging customer and rich market data to inform and institute optimizations • Manage global agency teams and local partners from budgets to staffing plans to align talent to the work
Education
University of Washington
Bachelor of Arts, Communications
Skills
- Marketing Communications
- Interactive Advertising
- Product Marketing
- Digital Marketing
- Market Research
- Demand Generation
- Cross-Functional Team Leadership
- Doubleclick
- Online Advertising
- Advertising
- Marketing
- Integrated Marketing
- Strategy
- Strategic Partnerships
- Digital Strategy
- Social Media Marketing
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