Carol Pagliuco Harkins
Creative Director @Wakefern Food Corp.
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WORK HISTORY
Creative Director @Wakefern Food Corp.
Build unique creative campaigns for Wakefern’s banners (ShopRite, Fairway, Gourmet Garage), including site design, online advertising, OOH, video production, social media campaigns, editorial design, and branding projects. Lead and inspire a creative team from concept to production, working with producers and project managers to deliver the final product. Strategize new opportunities and create branding across various channels from print, paid social, email, and landing pages.• Created multicultural campaigns for the Hispanic and South Asian markets. Making incremental sales go up 173% from the previous year.• Developed a Wellness campaign for ShopRite that increased product sales by +48% and drove +50k new users to the Well Everyday landing page in 3 months.• Created a digital beauty boutique for Shoprite called Beauty Walk that increased page views by 74% and 276% unique page views from the previous year.
EDUCATION
School of Visual Arts
BFA
SKILLS
ABOUT CAROL PAGLIUCO HARKINS
Carol is an experienced creative professional with over 20 years of success in agency…
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