Carol Naylor
Managing Creative Partner @McCann
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WORK HISTORY
Managing Creative Partner @McCann
SKILLS
ABOUT CAROL NAYLOR
I am a creative leader, shaper, thinker, doer. I lead the design team at McCann Manchester bringing an amazing collective of creative talent together. I enjoy shaping the strategic, visual and tonal direction of brands, more recently retailers like Aldi, Matalan and Magnet.My strengths? Don’t laugh, but I’ve often introduced myself as a ‘brand seagull’. I can fly above a brand shaping the bigger 360 degree picture whilst also getting inside the customer journey- what they see and how they feel, think and behave. And, crucially, spotting opportunities to persuade. I’m strong on strategic creative direction, consumer focus, cross channel connectivity, retail behaviours and mentoring the highest standards and smart working from my team. Winner or winning team of both design and advertising craft and effectiveness awards including Effies, Eurobest, DMA, OTC, Precision Marketing Grand Prix, and various Roses (Gold and Silvers). Guest lecturer at Manchester Metropolitan University on retail pos. Previous clients include The British Council’s Education UK brand worldwide, Durex global packaging and advertising, Next Directory, Scholl, Lego, Coca-Cola, Clarks, Barclays, M&S Money, Sainsbury’s Bank, NHS, Hewlett Packard, Welsh Lamb, and Booths.
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