Carol Marting

About Carol Marting

With more than a decade in Analyst Relations and a foundation in marketing, I focus on strengthening how organizations communicate their value, differentiate in crowded markets, and build lasting influence with the analysts who shape enterprise buying decisions. My experience spans 25+ coverage areas across software and services. That breadth allows me to step into complexity, quickly understand what analysts and stakeholders prioritize, and translate those insights into actionable programs. I’ve led evaluative research cycles, managed inquiry and advisory relationships, and partnered with analysts across firms of all sizes — from Gartner to boutiques and influential online voices. A core part of my approach is creating interactions where both analysts and internal teams gain something meaningful. Analysts get clarity, access, and honest perspective. Companies gain sharper insights, stronger advocacy, and a more accurate reflection of their capabilities in the market. Matching the right analyst to the right business outcome requires intentionality.I’m fluent in technology because I’ve spent my career learning new coverage areas quickly and adapting to fast-moving markets. That comfort with ambiguity and rapid change helps organizations navigate the pace of modern technology and AI while maintaining a consistent, compelling presence with the analyst community.

Experience

1. Analyst Relations Leader

   Amazon Web Services (AWS)

   Sep 2022 — Present

   Design and execute analyst engagement for AWS Marketplace. Identify, educate, and prime relevant analysts to accelerate customer purchasing, increase vendor participation, and inform stakeholders with actionable insights. Consistently rated “Exceeds High Bar” on a team recognized by Institute of Influencer & Analyst Relations for excellence.Coverage • Landed 85 coverage outcomes, including 8 Gartner research mentions and an earned Forrester case study, driven by interactions across 258 analysts at 42 firms (2025 results).• Led full-cycle evaluative research—shaping criteria, curating input, and activating successful outcomes. Earned highest leader ranking for both strategy and execution in inaugural IDC MarketScape for Worldwide Hyperscaler Marketplaces 2025 Vendor Assessment. Recognized as the only Elite Provider in the inaugural Futurum Signal: Cloud Marketplaces 2025 and secured a Leader position in the Forrester SaaS Marketplaces Wave.• Elevated commissioned asset strategy to drive message consistency and fully capitalize on influence opportunities.Insights and stakeholder activation• Discovered, synthesized, and communicated inbound analyst insights to an engaged audience of stakeholders across engineering, business development, marketing, communications, and public relations affecting critical business decisions.• Delivered insights through opt-in Slack channel (177 members), business reviews (100+ participants), and 1:1 engagement. Business proposals across the organization reflected analyst points of view. • Identified, enabled, and activated a bench of 20+ stakeholders to engage analysts. Analyst engagement• Curated experiences for analysts at AWS events diving deep with core program analysts while leveraging the environment to expand reach through peripheral analysts.• Developed quarterly, firm-specific emails scaling reach keeping 50+ analysts engaged across 10 firms.• Demonstrated ability to influence analyst research agendas.

Education

• The University of Alabama

  Bachelor of Arts (B.A.), Communications

• Clemson University

  Master of Parks, Recreation, and Tourism Management, Integrated Marketing Communications applied to the Tourism Industry