Carol MacKillop
Digital Content Specialist - Whisky @Stream
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WORK HISTORY
Digital Content Specialist - Whisky @Stream
Responsible for- writing social media content across Instagram and Facebook- community management - EEAT focused blogs - Adapting tone of voice- Managing and creating email newsletters- Briefing creative assets to designers- Managing Instagram and Facebook profiles- Creating campaigns- Hashtag strategy- Updating web copy- Optimising web copy for SEO and backlinks- Briefing creative assets to studio
EDUCATION
University of Sunderland
Bachelor of Arts (BA) 2:1, Graphic Design
ABOUT CAROL MACKILLOP
An experienced marketing, SEO and content manager with a 2:1 in Graphic Communication and Design and a certified PRINCE2 Practioner, I have a wide range of skills that compliment my role as a Digital Content Strategist role at a global agency.I am a strong problem solver and creative thinker, who enjoys working in both a collaborative team and working independently.In addition to my expertise in marketing and content management, I am an engaging writer with a keen ability to create SEO-optimised blogs that follow Google\'s E.E.A.T, and helpful content guidelines, across a wide range of sectors including- medical- green energy- technology- health and beauty- spirits (whisky)My strong research skills enables me to stay on top of industry trends, and I have a keen interest in growth and development, both in my role and in terms of skillset. Years of project management in fast-paced environments, along with my PRINCE2 qualification have honed my organisational and administrative skills, making me adept at prioritising tasks and consistently meeting tight deadlines.My additional qualifications, such as my WSET Level 1 in Spirits, highlight my interest in the FMCG space and my ability and enthusaism to learn in in my own time, along with my freelance work with Fib Whisky as their content consultant and social media manager fo Capital Whisky Club.Owner and content creator of @whisky_flight on Instagram and Twitter and @barley_the_husky on Instagram.
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