Carol Guerard

Senior Director, Customer Marketing @Cohesity

NH, US

Initiated and created framework and program strategy for a robust, wide-ranging global Customer Marketing Program. Focused on bringing customer stories of success to life, building strategic relationships with key customers and internal stakeholders, and assisting in the sales process. Customer Marketing encompasses- Created global customer advocacy program focused on bringing stories of success to life and building strategic relationships with key customers to facilitate participation in reference activities including case studies, blogs, videos, press releases, webinars, awards, and speaking opportunities. Manage customer loyalty program, Cohesity Circle (Influitive platform), to increase customer reference engagement- Launched annual customer award program- Manage sales requests for customer references to support RFPs and peer to peer discussions to positively influence decision-making and drive revenue- Built global advisory board (customer and technical) and user group programs focused on enterprise customers, primarily in the Forbes Global and Fortune Developed Customer Executive Engagement program comprised of Executive Briefing Center and executive sponsor program for our top 100 accounts by annual revenue resulting in higher level connections with enterprise customer base, account expansion and stickiness, and deeper executive/customer relationships- Reduced program costs by through elimination of 3rd party agencies; brought resources in-house resulting in higher ROI and deeper customer relationships- Manage team of 6.

University of New Hampshire

Bachelor of Business Administration (B.B.A.), Marketing