Carol Gerwin

About Carol Gerwin

Impact storyteller, talented editor and strategic communications professional. I…

Experience

1. Head of Editorial

   Jobs for the Future (JFF)

   Jan 2014 — Present · Boston, MA, US

   On a mission to spread JFF\'s story of helping millions more people secure quality jobs and drive economic success for business, communities, and the country. Lead continuous improvement plans during a time of rapid growth to sharpen organizational messaging, impact communications, and thought leadership to cut through the noise in our competitive marketplace of ideas. Collaborate with executives and subject matter experts to create insightful and engaging content inspiring action and advancing strategic priorities across owned and external channels.* Brand Strategy: Partnered with MarComm and organizational leadership to refresh JFF\'s brand, launch new website, update messaging, establish editorial voice and tone, and create new digital content types to drive transformation from a house of multiple competing brands to a single, branded house and meet impact, marketing, and fundraising goals.* Editorial Team Leader Focused on Quality Improvement: Significantly upgraded quality and production efficiency of digital marketing & communications content. Direct in-house staff and freelancers writing and editing digital publications, blogs, newsletters, marketing emails, and other corporate comms assets per year.* Strategic Content Development: Lead writer of JFF\'s key messaging, impact storytelling, and fundraising communications, collaborating closely with MarComm colleagues, Development, and executive leaders.* Organizational Training: Co-design and co-lead in-person and virtual staff development on brand guidelines, messaging, storytelling, data quality, and inclusive language.* Developmental Editing: Crystallize complex topics ranging-from AI and labor market trends to economic mobility and workforce development innovation-in long-form content into clear, compelling stories showing JFF\'s impact.

Education

• Brandeis University

  B.A.

Skills

• Early Childhood Development
• Public Policy
• Early Childhood Education
• Nonprofits
• K-12 Education
• Writing
• Higher Education
• Publishing
• Publications
• Journalism
• Web Content
• Feature Articles
• Copy Editing
• Storytelling
• Books
• Web Content Writing
• Blogging
• Research
• Editing