Carol Chow
Director of Web Analytics at Kalengo, LLC
- Role
- Director of Web Analytics at Kalengo, Llc
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Carol Chow
Kalengo is an innovative financial service startup, enabling self-directed investors…
Experience
Director of Web Analytics
Mar 2010 — Present
Perform in-depth web analytics to drive execute innovative online marketing campaigns, SEO, and web design.* Work with product management to distill key functionality and benefits into core product marketing messages.* Create actionable analyze report to track business results and translate between business needs and data requests, for helping make business strategy decisions.* Present analysis of customer lifecycle and recommend action plans.* Identify traffic trends and report on the ROI of key traffic drivers in conjunction with the Online Marketing team for improvement.* Oversee the development and strategy planning for online marketing initiatives.
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