Carol Castillo-Frucher
Executive Director | Full Funnel Media Maven | Triple Virgo Energy
- Role
- Executive Director, Cross Cultural Strategy & Activation at PHD
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Carol Castillo-Frucher
SVP of Sales at PrismaIQ — an AI-powered audience intelligence platform that uses…
Experience
Executive Director, Cross Cultural Strategy & Activation
Mar 2022 — Present · New York, NY, US
Head of Cross-Cultural Strategy & Activation at PHD US, guiding strategy across a wide portfolio of clients with data-led, culturally resonant media that drives business growth. Recognized by Diageo in 2024 for exceeding performance benchmarks tied to their Society 2030 program. • Lead $42M+ in annual media investment across Diageo’s 40+ brand portfolio, driving end-to-end strategy, execution, and ROI measurement across all channels. • Architect cross-cultural and full-funnel media plans that integrate precision targeting, AI-powered insights, and marketing science to unlock growth with high-value audiences. • Delivered award-winning work recognized by Diageo in 2024 for exceeding KPIs under its Society 2030 program; honored as a top-performing strategic partner. • Bridge creative, data, and investment teams to scale cultural relevance across digital, social, retail media, and experiential activations. • Leverage Diageo’s Sensor and custom analytics to track outcomes and optimize performance across upper, mid, and lower-funnel KPIs.
Education
Harvard Business School Executive Education
Leading the Business
St. Francis College
BS
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