Carol Bell
Editor, proofreader, writer; retired marketing director
- Role
- Marketing Manager at Fannie Mae
- Location
- Arlington, VA, US
- LinkedIn followers
- 500 followers
About Carol Bell
Strategic business-to-business marketing communications manager with a reputation for consistently delivering top-quality results. Excel at partnering with internal stakeholders to help them meet their marketing/business development goals through communications planning, messaging, and flawless execution. Outstanding critical thinking, project management, and problem-solving skills; able to see the big picture while keeping focus on details. Excellent writer/editor with significant content marketing experience in a broad range of marketing channels. General business knowledge and policy/regulatory focus. Experience with media relations, training, and presentations.Specialties: Content marketing, strategic communications planning, writing and editing. Subject-matter knowledge includes real estate finance and housing, financial services, and general policy/regulatory issues.
Experience
Marketing Manager
Jan 2012 — Present
Provide strategic B2B marketing communications support to help internal clients achieve their business objectives. Develop and execute strategic marketing communications plans. Define messaging, branding, and tactical approaches. Create/write/edit deliverables including articles, talking points, FAQs, website content, job aids, customer and employee messages, press releases and statements, fact sheets, policy summaries/updates, presentations, and live and recorded webinars.
Education
Kansas State University
Bachelor of Science (B.S.), Journalism
Skills
- Marketing Communications
- Writing
- Editing
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