Carmen Nguyen
- Role
- Channel Marketing Manager at Arlo Technologies, Inc.
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Carmen Nguyen
Experienced channel marketing manager with a demonstrated history of working in the…
Experience
Channel Marketing Manager
Jul 2021 — Present
Lead online channel marketing program development at key accounts. Develop online channel strategies for the calendar year in partnership with sales leads and marketing heads to discuss budgets, ad spend, SEO and align with the overall company marketing plan for the year. Work closely with marketing, sales leadership and external agencies to develop compelling copy & marketing content utilizing approved brand assets to support new and existing product categories. Work with teams to leverage marketing programs such as paid advertising for strategic opportunities. Partner with sales and marketing to optimize online and retail merchandising to grow sales within category. Project manage all of the customer online product pages and work closely with the Senior Channel Marketing Manager to deliver assets against timelines to ensure pages stay compliant with approved messaging. Manage photography and video shoot assets for product launches Manage online reviewer process.
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