Carmen Herrada

About Carmen Herrada

I am a business leader who believes that sustainability and profitability go hand in hand. As a global executive, I excel at two things: identifying new avenues for growth and empowering the people who make that growth possible.My approach is action-oriented and customer-focused. Whether navigating a complex merger or launching a new market strategy, I am committed to aligning revenue goals with a clear, purpose-driven vision.My Global Perspective:My leadership style is defined by a deep understanding of human dynamics. Grounded in my academic studies in Cross-Cultural Communication and honed by living and working in Spain, Belgium, Japan, Hong Kong, Singapore, UAE, Australia, and the US, I have developed a distinct approach to bridging business cultures. This blend of theory and lived experience allows me to decode nuances, negotiate effectively across borders, and build cohesive teams in diverse environments.Today, based in Houston, I bring this global mindset to the US industrial and energy sectors.Areas of Expertise:• Commercial Strategy: New Market Entry | Go-to-Market Strategy | Strategic Partnerships | Key Account Management• Operational Leadership: Capital Projects (EPC)| P&L & Budget Management | Contract Negotiation | Sales Pipeline Optimization• Organizational Growth: Change Management | Cross-Cultural Leadership | Sustainability Strategy | Corporate DevelopmentDual Citizenship: EU & US | Multilingual Send me a DM

Experience

1. Industry Advisory Board

   Society For Low Carbon Technologies

   Jan 2025 — Present · Houston, TX, US

   We are a 501c3 non-profit organization that is committed to disseminating knowledge through our practical experience to accelerate the worldwide deployment of low-carbon technologies and solutions. This, in turn, uniquely positions us to bridge the gap between the following: conventional and new forms of energy; emerging companies and multinational entities; policy makers and project developers; non-profits and the private markets; academics and the real world; and developed and developing nations.

Education

• Michigan State University

  Professional Certificate in Global Management, Cross Cultural Management

  2017 — 2018

• Vrije Universiteit Brussel

  MBA, Executive MBA

  2003 — 2004

• Universidad de Almería

  Bachelor of Science - BS

  1997 — 2000

• INSEAD

  Executive programme, Asian International Executive programme

  2012 — 2012

• Vlerick Business School

  Bachelor of Business Administration - BBA

  1999 — 2001

• The Wharton School

  Executive programme, Leading the Effective Sales Force

  2013 — 2013