Carmen Tsang
Co-founder Creative Director @Laboratory
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WORK HISTORY
Co-founder Creative Director @Laboratory
CA
Laboratory is a boutique digital agency catered to small businesses. We specialize in brand strategy, digital campaigns, content creation, and social media execution. At the Lab, we invest our time in innovation and experimentation. We work with a limited number of clients to ensure a focused approach and the best results for success.
EDUCATION
Mount Royal University
Drama
University of Calgary
Bachelor of Commerce, Marketing
SKILLS
ABOUT CARMEN TSANG
Over the past 15 years, Carmen has worked in a wide array of sectors focusing on marketing strategy including hospitality, wellness and sustainable fashion. Traveling to over 50 countries, she sees the world through a unique lens, focused on where she can make an impact on sustainability and togetherness, made apparent in her work as a creative entrepreneur.At her current role as Creative Director at Laboratory, Carmen approaches every brand as if it were her own. Her strategy-first approach, complemented by 360 degree planning is what propels the ideas that generate results. Currently residing between Todos Santos and Toronto, Carmen\'s desire to find authentic freedom inspired her to create SALVAJE Women’s Retreat, her latest venture. SALVAJE is designed to bring down our guards and rediscover our wild, raw, and authentic self — empowered and free of limitations.
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