Carmen Smith
Marketing Leader for Technology-Centric Organizations | MBA, BS Mechanical Engineering
- Role
- Director of Marketing and Communications at Aurora Flight Sciences
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Carmen Smith
MBA/BSME with 25 years of experience in marketing products, services, and software for technology-centric organizations. Customer-focused executive who thinks strategically and creatively to achieve goals under strict budgets and tight timelines. Dynamic speaker successful in leading teams, launching products, generating demand, and growing brands.Specialties: Team leadership, product marketing, marketing strategy, branding, communications, PR, content generation, budgeting, data analysis, demand generation, partner marketing, B2B, B2B2C, B2G.Industries: IoT, renewable energy, solar, automotive, robotics, SaaS, sUAS, UAV, drones, aerospace
Experience
Director of Marketing and Communications
Feb 2021 — Present · DC, US
Lead all marketing and communications for an independent Boeing subsidiary working to design, build, and fly experimental and unmanned aircraft.
Education
University of Michigan College of Engineering
BS, Mechanical Engineering
1992 — 1996
University of Michigan - Stephen M. Ross School of Business
MBA, Business Administration and Management, General
1997 — 2000
Skills
- Competitive Analysis
- Trade Shows
- Business Strategy
- Negotiation
- Advertising
- Strategic Planning
- Salesforce.com
- Business Development
- Marketing Communications
- Strategy
- Renewable Energy
- Product Marketing
- Event Management
- Technical Writing
- Solar Energy
- Market Research
- Marketing Research
- Branding
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing
- Lead Generation
- Alternative Energy
- Public Speaking
- Customer Relationship Management (Crm)
- Social Media
- Team Leadership
- Business-to-Business (B2b)
- Budgeting
- Budgets
- Crm
- Product Development
- Product Management
- Program Management
- Automotive
- Leadership
- B2b
- Data Analysis
- Product Launch
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