Carmen E. Garcia
Marketing Leader, Brand & Communications
- Role
- Vice President - Brand at Edelman
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Carmen E. Garcia
Seasoned Marketing Leader with 20+ years of success driving multi-faceted, Marketing, Brand & Communications for Fortune 100 companies. Proven track record leading strategized, B2B & B2C domestic & international marketing campaigns. Significant experience partnering with C-Suite (CEOs, CFOs, CMOs and Agencies) to deliver full-cycle marketing results, from Brand Inception (Brand Strategy, Brand Identity, Positioning, and Go-To-Market) to turning around mature Brands, Products. Tri-lingual, multi-cultural leader with teams of 25+ marketers spanning multiple geographies (USA, Canada, Latin America, Caribbean). Extensive experience with international sourcing including China. An executive leader with the ability to identify diverse talent, promote internally, retain team-members, and drive continuity. Areas of Expertise: Marketing Execution Brand Communications Creative Campaign Development Integrated Media Strategy Content Creation Digital Strategy (Web, SEO, SEM, Social Media Optimization, Influencer Marketing) E-Commerce Advertising Promotions Events In-Store Corporate Communications Public Relations Media Relations Customer Engagement Sales Strategy High-ROI Value Creation
Experience
Vice President - Brand
May 2021 — Present · Miami, FL, US
Education
Indiana University - Kelley School of Business
Master of Business Administration - MBA, Marketing
Georgetown University
Bachelor of Science - BS, Double Major in Finance and International Business, Minor in Foreign Service
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