Carmen Castaneda

About Carmen Castaneda

I am an accomplished bilingual senior marketing professional with over 15 years of experience developing and implementing cross-functional marketing programs including advertising, communications, events, digital and direct marketing in support of distribution/promotion. I am also naturally skilled in building genuine connections with people at all levels across multiple disciplines-Sponsorships: Experienced in negotiation, rollout and activation of local sponsorships-Promotional Programs: Designed effective promotional programs with partners to drive sales and traffic to retail distribution channels-Digital Marketing: Manage quarterly digital campaigns for the Southeast Region promoting our current offer and drive traffic to retail -Channel Marketing: Established marketing campaigns and IDF programs to ensure a healthy indirect distribution channel-Grass Roots Marketing: Developed successful campaigns targeting customers on a micro-level and driving sales and traffic to distribution points-Branding: Experienced in integrating sponsorships, promotional programs and field marketing efforts into overall brand strategy-Marketing Research: Work closely with our finance analysts to evaluate and to help justify marketing investments

Experience

1. Partner Marketing Manager (Global Region)

   Insight

   Jan 2023 — Present

Education

• Central Florida Community College

  Associate's degree, Business Administration and Management, General

• University of South Florida

  Bachelor's degree, Marketing

Skills

• Market Research
• Integrated Marketing
• Management
• Competitive Analysis
• Market Planning
• Digital Marketing
• Direct Marketing
• Leadership
• Product Marketing
• Sponsorship Management
• Brand Management
• Social Media Marketing
• Marketing Strategy
• Account Management
• Marketing
• Sales
• Marketing Communications
• Advertising
• Product Management