Carmen Kiew

About Carmen Kiew

Strategic brand and creative leader with over 15 years of experience driving digital transformation, innovative storytelling, and omnichannel marketing strategies for top global brands. Proven expertise in brand positioning, consumer engagement, and AI-powered marketing solutions that enhance visibility, customer acquisition, and revenue growth.Key areas of expertise include:• Brand & Creative Strategy – Developing authentic, high-impact brand narratives that foster engagement and differentiation in competitive markets.• Data-Driven Marketing – Leveraging AI-powered analytics, social insights, and behavioral data to optimize campaign performance and media planning.• Digital Innovation & Emerging Technologies – Integrating AI, automation, and predictive analytics into creative workflows to drive marketing efficiency and personalization.• Executive-Level Collaboration & Leadership – Partnering with cross-functional teams, C-suite executives, and stakeholders to align brand strategies with business objectives.Passionate about elevating brand storytelling, fostering creative excellence, and shaping the future of marketing through innovative, consumer-first approaches.

Experience

1. Director of Marketing and Communications

   Good Culture

   May 2025 — Present · Oakland, CA, US

   Own, evolve and implement a comprehensive marketing and content strategy across paid and owned channels • Drive category-leading communications and content leveraged across Good Culture’s owned digital properties (social, email, website, etc.); ensure consistency, alignment, and integration across diverse touch points• Curate an innovative influencer and creator content strategy to keep Good Culture top of mind and position the brand as a culture leader and driver• Partner with the Chief Growth Officer to manage and allocate budget to effectively drive ROI• Partner with media buying agency and key internal stakeholders to conceptualizeand execute paid media campaigns. • Manage marketing team to drive annual, quarterly, and monthly digital marketing campaigns, including content strategy, planning, and execution across all platforms• Partner with external agency partners to drive the creation, execution, and measurement of content • Ensure consistency in brand messaging, visual identity, and tone throughout all advertising campaigns and digital touch points• Define and track key performance metrics to assess the effectiveness of campaign and content performance in driving business results• Support critical product launches and priority brand messages by providing strategic digital recommendations• Work closely with cross-functional teams to ensure a cohesive and effective marketing approach across all channels and touch points.• Stay update on marketing and industry trends and technologies; maintain knowledge of the dynamic digital ecosystem (search, social, influencer/UGC, streaming, native, display, etc.) as well as other marketing tactics (OOH, Experiential, etc.)

Education

• Pitzer College

  BA, Psychology

  2001 — 2005

Skills

• Marketing
• Comscore
• Rich Media
• Mobile Marketing
• Doubleclick
• Online Advertising
• Atlas
• Dart
• Research
• Advertising
• Integrated Marketing
• New Media
• Sports Writing
• Digital Strategy
• Digital Marketing
• Digital Media
• Microsoft Office
• Media Strategy
• Google Analytics
• Media Planning
• Radio
• Social Media
• Microsoft Excel