Carmen Rivera

Social Media Director | Content Creator | Media & Entertainment | Organic Social

Role
Director of Social Media at Thewrap
Location
Los Angeles, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Carmen Rivera

With 10+ years of experience in organic social media strategy and content creation, I specialize in building and executing high-impact content strategies that drive audience growth and engagement. As Director of Social Media at TheWrap, I lead a team and oversee the brand’s digital presence across platforms like YouTube, Instagram, Facebook, TikTok, Twitter and more. My work is grounded in organic growth—creating viral content and leveraging strategic thinking to amplify reach, engagement, and brand loyalty. I’m passionate about delivering compelling content that not only resonates with audiences but also drives measurable results.

Experience

  1. Director of Social Media

    Thewrap

    Jan 2023 — Present · Los Angeles, CA, US

Education

  • Buffalo State University

    Bachelor of Arts - BA

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Carmen Rivera — Director of Social Media at Thewrap in Los Angeles, CA, US | Unifers