Carmen Merkle
Global Head of Employer Branding @Lidl International
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WORK HISTORY
Global Head of Employer Branding @Lidl International
Global Employer Branding Positioning, Messaging and Analysis- Leading a team of 10+ employees and being sparring partner for 30+ Lidl countries- Brand strategy from inside and out- Brand Design Frameworks - Digital Candidate journey and employee Experience - Data driven employer branding through brand and candidate surveys rolled out in 30+ countries- Product Owner of several careers websites and Social Media solutions- Close cooperation with several internal and external stakeholders like agencies, careers plattforms- Recruiting, On-/Offboarding, Talent development and retention- Corporate values and culture - Exploring our strategic work with tools like OKRs- Networking internal and external within the talent attraction bubble - Queb membership
EDUCATION
Mediadesign University of Applied Sciences
Bachelor of Arts (B.A.), Medienmanagement
Städt. Berufsschule II Augsburg (Bebo-Wager)
Mediengestalter, Mediendesign
SKILLS
ABOUT CARMEN MERKLE
Bold, full of drive and innovative thinking. Digital Native. Strategic and creative mind with entrepreneurial thinking on all levels, as well as solution-oriented, professional, and efficient way of working. 15+ years of professional experience and know-how in (inter-) national (employer) brand projects on both agency and corporate side.
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