Carmen de Luca
Director of Sales, Single & Multi Family @Trico Homes
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WORK HISTORY
Director of Sales, Single & Multi Family @Trico Homes
Calgary, AB, CA
EDUCATION
Stephen Covey
7 Habits of Highly Effective People
Professional Home Builders Institute
New Home Sales Professional
Professional Home Builders Institute
Leadership and Management Development
SKILLS
ABOUT CARMEN DE LUCA
About MeWith over a decade at Trico Homes, I’ve grown from a Sales Associate to my current role as Director of Sales, leading a team of 45 high-performing professionals. My journey has been shaped by hands-on front-line experience, strategic leadership, and a deep commitment to fostering growth, both in our people and our business.As a sales leader, I’m passionate about: • Driving sales strategy that aligns with market trends and business objectives. • Coaching and developing talent, empowering my team to reach their highest potential. • Enhancing the customer experience through clear expectations and exceptional value. • Analyzing market data to make informed, strategic decisions that drive revenue.I thrive in fast-paced, dynamic environments and have a proven track record of adapting quickly, learning fast, and delivering results. My leadership style is rooted in collaboration, accountability, and innovation, ensuring Trico remains a leader in the homebuilding industry.As I continue in this role, I’m focused on shaping the future of home sales by combining data-driven insights with people-first leadership, creating a culture of excellence, one home at a time.
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