Carmen Castillo
Director of Content Strategy/Messaging @ NI
- Role
- Director of Content Strategy Messaging at NI (National Instruments)
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Carmen Castillo
I am a Data-driven marketer, with a focus on content strategy and integrated marketing, I lead the development and execution of compelling B2B messaging and Digital content experience for NI (National Instruments), a global leader in test and measurement solutions. My mission is to create content that speaks to our customers\' needs, challenges, and opportunities across the journey, from thought leadership to demand generation. My core competencies include data-driven marketing, digital insights, and translating business needs into strategic plans. For the last 2yrs, I have been the Co-Chair of NI\'s LatinX, where I have played a role in being an advocate of change and involvement within the NI community.
Experience
Director of Content Strategy Messaging
Nov 2022 — Present · Austin, TX, US
I lead the development and execution of compelling B2B messaging and Digital content experience for ni.com. My team launches key products on our site, helps organically bring traffic to key priority areas of focus, and produces insights to guide business units quarterly.
Education
The University of Texas at Austin
BA, Spanish
1993 — 1998
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