Carmen Bryant

About Carmen Bryant

Oversees and executes the marketing and public relations for McFarlane Toys, the fifth…

Experience

1. Executive Director, Public Relations and Marketing

   McFarlane Toys

   Mar 1997 — Present · Phoenix, AZ, US

   Responsible for planning, development and implementation of all product marketing,(retail and consumer) strategies, marketing communications, creative campaigns and public relations activities, and also as it relates to legendary artist and creator Todd McFarlane, to broaden awareness of brand/products with a drive to retail. Works with top entertainment properties from a various Hollywood studios, national sports leagues, network channels and video game including AMC’s The Walking Dead, WWE, HALO, Naruto, EA’s Madden, Matrix, Titanfall, Assassin Creed, NFL, NBA, MLB and NHL. Oversee marketing and creative departments’ eight team members in a highly fast pace environmentManage the development and execution of PR and marketing campaigns to ensure brand messages are consistently built across multiple channels meeting brand objectives.Maintain and develop press contact and establish excellent relationships with key members of the press and collaborate closely with them to maximize press coverage. Secure coverage in top entertainment, video game and collector outlets including IGN, MTV, Entertainment Weekly, USA Today, NBC’s TODAY Show, USA Today, ESPN Networks, ESPN magazine, MTV, Sports Illustrated, Vanity Fair, Rolling Stone, Child Magazine, Women’s Day, Time for Kids, People magazine, Billboard, Variety, The Hollywood Reporter, License, MSNBC, Sports Business Journal, New York Time, New York Post, VH-I, Sirius and XM Satellite Radio with Howard SternCollaborates with licensors to establish product messaging through their channelsPlan and execute trade and consumer events from conceptualization to set-upServe as an integral member of the senior management teamMentor and develop staff using a supportive and collaborative approach on a consistent basisOther positions held at McFarlane Toys: Licensing Manager, Public Relations Manager, and Vice President of Licensing.

Education

• Indiana University Southeast

  Computer Programming/Programmer, General

  1983 — 1985

Skills

• Advertising
• Digital Marketing
• Entertainment
• Market Planning
• Social Media
• Brand Management
• Integrated Marketing
• Marketing Strategy
• Public Relations
• Media Relations
• Product Marketing
• Event Planning
• Social Media Marketing
• Marketing
• Team Building
• Management
• Trade Shows
• Press Releases
• Digital Media
• Marketing Communications
• Facebook
• Retail
• Branding & Identity
• Event Management
• Copywriting
• Brand Development
• New Business Development