Carmem Nicacio Dalla Pria

About Carmem Nicacio Dalla Pria

My career is built on Sales, Business Development, Strategic Marketing, and Communications, driving profitable revenue growth through market expansion, strategic partnerships, and ABM-driven key account management, while leading high-performing teams and aligning business strategy with financial KPIs across core and adjacent segments.With extensive experience spanning Packaging, Pharmaceuticals, APIs, Cosmetics and Industrial automation, I bring a balanced background that combines marketing leadership with hands-on business development and sales execution, from generating qualified demand and defining go-to-market strategies to building long-term customer relationships that deliver sustainable growth. Throughout my career, I have successfully launched new products, entered new segments, expanded geographic presence, and supported commercial organizations in achieving ambitious sales and profitability targets, working closely with Sales, Operations, Finance, and R&D. My leadership approach is grounded in ownership, accountability, and people development, fostering a culture of open communication, collaboration, and data-driven decision-making.

Experience

1. Vice President Global Marketing (Strategic Marketing & Marketing Communication)

   Nederman

   Oct 2024 — Present · Шарлотт, NC, US

   The Vice President of Marketing at Nederman Process Technology (PT) is responsible for generating sales leads, driving brand awareness, and guiding internal culture and understanding to support and consolidate Nederman’s position as a global environmental technology and Clean Air company.• Leading selected business development and growth initiatives for the Process Technology (PT) division, delivering revenue growth above market rates across the brand divisions: Nederman Mikropul, EuroEquip, Luwa, LCI and Pneumafil.• Member of the Process Technology management team, contributing to strategic market studies to expand into adjacent spaces (applications and geographies) to drive growth.• Responsible for developing the division’s five-year strategic plan, defining growth priorities, market positioning, and key initiatives to support the long-term expansion of the Process Technology (PT) business.• Refining offerings and defining “where to play and how to win,” including developing market size, segmentation, and opportunity assessments combined with strategies to create new offerings and go-to-market plans.• Working closely with sales activities to maximize the growth, development, and return on investment of the organization’s product portfolio today and in the future (identifying business opportunities, market segmentation, and refining value propositions).• Leading Commercial Excellence and Sales Enablement initiatives to strengthen sales capabilities, improve customer engagement, and ensure consistent use of value propositions, market insights, and structured sales tools across the organization.o Develop market offers, sales supporting activities, unique selling points, and sales material.• Lead the divisional communications group and ensure the organization is aligned internally and that customers understand Process Technology (PT) offerings and their value propositions.o Manage market communication (including web, tradeshows, social media, etc.)

Education

• Universidade Anhembi Morumbi

  Publishing & Marketing, Marketing

  1990 — 1993

• ESPM Escola Superior de Propaganda e Marketing

  MBA, Marketing

  1999 — 2001

• San Francisco State University

  RETAIL MARKETING, Retailing and Retail Operations

  1999 — 1999