Carmelo Bagalà
Senior Digital Data Analyst @Sensemakers
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WORK HISTORY
Senior Digital Data Analyst @Sensemakers
Milan, IT
Analyze TV, Social, and Digital media for major Italian broadcasters and media companies- Demonstration and sale of TechEdge TV/CTV audience measurement and cross-media campaign planning software, helping clients optimize advertising strategies and media investments- Ensure compliance with JIC Golden Rules and manage client relationships- Create and deliver market presentations for market events organized by Politecnico di Milano, UPA, IAB etc
EDUCATION
Università degli Studi della Calabria
BSc in Business Administration
Istituto tecnico F. SEVERI
Diploma Istituto Tecnico e Professionale
Sapienza Università di Roma
MSc in Enterprise Management
ABOUT CARMELO BAGALÀ
Hi, I’m a results-driven professional with a background in Digital Marketing, passionate about using data to shape brand strategies and enhance audience engagement. I’ve worked with major clients in the media and telecom sectors, specializing in social media analysis, sentiment analysis, and digital content optimization. In my current role, I sell and present analytical software for TV data analysis, reach and frequency estimation, and cross-media campaign budget optimization, helping brands get the most out of their advertising efforts. When I’m not diving into data, you’ll probably find me playing basketball, working out with calisthenics, or vibing to some good music. Always open to connect with like-minded people in the digital space or over our shared passions!
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