Carmella Arroyo
Marketing @ Hit Play | Social Media | Event Production
- Role
- Marketing Associate at Hit Play
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Carmella Arroyo
Experienced marketing and social media professional with 5+ years driving brand growth…
Experience
Marketing Associate
Jun 2024 — Present · Lake Forest, CA, US
Hit Play is an experiential event agency that offers general session design and production, innovative trade show builds, unique lounges and experiential pop-ups- Develop and execute comprehensive organic, paid social media and email marketing strategies for the @Scale Conference by Meta, enhancing audience engagement and event visibility- Launched the instagram, spotify podcast, and apple podcast strategy for the @Scale Conference by Meta- Grew the @Scale\'s overall community size by 97%, in 1 year, through community management and fostering social channel audiences - Create compelling social media graphics and YouTube thumbnails to promote on-demand conference sessions, resulting in increased viewership and engagement- Produce high-quality still and video content for the both agency\'s social media channels, effectively promoting events and boosting brand awareness- Collaborate closely with the Managing Director and Event Producers to ensure seamless execution of marketing initiatives and alignment with event goals- Design social media kits for conference speakers, providing clear guidelines and promotional materials to enhance their outreach efforts- Managed post-event content distribution for the @Scale Conference by uploading speaker sessions to YouTube and Facebook, optimizing video metadata with SEO-driven keywords, tags, and speaker/company mentions to maximize discoverability and audience engagement- Serve as on-site Registration and Production Coordinator, handling various administrative tasks, overseeing attendee check-in processes, badge organization, and the assembly of swag bags to enhance attendee experience.
Education
University of Central Florida
Bachelor of Arts - BA
Polk State College
Associate of Arts - AA
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