Carmaleta Oneal
Sr Shopper Marketing Leader- @Whirlpool Corporation
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WORK HISTORY
Sr Shopper Marketing Leader- @Whirlpool Corporation
Benton Harbor, MI, US
Shopper Marketing-Lead National Accounts team and manage Marketing Partnership with key retailers across all Whirlpool Corp brandsDrive shopper engagement with Whirlpool, Kitchenaid, Maytag and Amana brands with retailers using shopper insights, market research, and competitive analysis to enhance product visibility and promotion effectivenessDevelop & execute integrated retailer marketing plans, inclusive of: TV, Radio, Print, Digital, Social, Email, Experiential, Point-of-Purchase Materials/Signage, Displays and In-store Purchase ExperienceRetailer.com Leader-Establish KPI frameworks and performance metrics to track the effectiveness of digital marketing initiatives, providing actionable insights to optimize campaign performance and maximize ROIExpert in industry best practices and emerging trends in digital marketing, continuously seeking opportunities to innovate and optimize the company\'s online presence and customer engagement strategiesFoster strategic partnerships with external agencies and technology vendors to leverage cutting-edge tools and platforms, enhancing the effectiveness of digital advertising and customer targeting efforts
SKILLS
ABOUT CARMALETA ONEAL
Experienced Merchandise Manager with a demonstrated history of working in the consumer goods industry. Strong sales professional skilled in Negotiation, Consumer Products, Pricing Strategy, Management, and Account Management.
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