Carly Theder
Marketing Strategy Manager at Boston Scientific
- Role
- Marketing Strategy Manager at Boston Scientific
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Experience
Marketing Strategy Manager
Jun 2023 — Present · Minneapolis, MN, US
Led market research initiatives, including pricing and message testing (conjoint analysis), to inform strategic brand positioning for new product & portfolio launches• Partnered with cross-functional teams to design global studies and uncover insights that helped shape the three-year strategic development roadmap for the entire PI division• Developed consumer- and customer-facing messaging based on qualitative research and clinical data, contributing to increased adoption with a new physician specialty• Analyzed market and channel performance metrics to identify white space opportunities for a legacy product, leading to expanded use case occasions and increased market share • Helped define messaging strategies for new customer segments and product offerings, contributing to the growth of differentiated programs within the division• Collaborated on the development and launch of digital assets and campaign content to revamp a legacy product, ensuring timely rollout aligned with broader marketing objectives• Guided pricing strategy for product bundles using conjoint analysis to determine willingness to pay and optimize margins across the portfolio• Spearheaded MBA internship recruitment at UW Madison, resulting in a 75% intern acceptance rate • Lead a cross-divisional team dedicated to planning and executing networking events, fostering collaboration, and enhancing professional development throughout the marketing organization
Education
University of Wisconsin-Madison
Master of Business Administration - MBA, Brand and Product Management
2021 — 2023
CIEE Council on International Educational Exchange
Spanish Language and Literature
University of Wisconsin-Madison
Certificate, Entrepreneurship/Entrepreneurial Studies
University of Wisconsin-Madison
Bachelor of Science - BS: Retail and Consumer Behavior, Bachelor of Arts - BA: Spanish Language and Literature
2014 — 2018
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