Carly Schildhaus

Director of Public Affairs & Communications @National Confectioners Association

Washington, DC, US

Media Relations ↳ Represent NCA as lead on-the-record spokesperson with extensive experience in broadcast, print, and digital formats; 150+ appearances across live and pre-recorded national and regional television, radio, and other audio and visual media ↳ Position NCA as a strategic partner with media organizations, industry audiences, and other external groups ↳ Engage with media to cover NCA’s moments of activation and policy issues; source story ideas from across the association ↳ Work with 200+ reporters covering the Sweets & Snacks Expo, North America’s largest confectionery and snack trade show• Video | Produce, direct, and project manage all digital content, including NCA’s award-winning video streaming series, The Sweet Life (NCASweetLife.com)• Public Affairs | Communications lead for broad multi-industry coalition of stakeholders working on policy issue set• Strategy | Lead association’s stakeholder messaging and activation strategy with focus on critical moments for industry engagement• Media Monitoring | Monitor news related to NCA’s priorities; compile and distribute daily internal in-depth media analysis recap• Awareness Campaign | Travel to health-related conferences to share messaging related to industry-wide awareness initiative• Writing & Editing | Compose press releases, thought leadership content, and other collateral; copy edit communications materials• Social Media | Manage social media, including message development, rapid response strategy, and content creation

The George Washington University

Bachelor of Arts (B.A.), School of Media and Public Affairs: Political Communication, Journalism and Mass Communication

The George Washington University

Master of Arts (M.A.), Graduate School of Education and Human Development: Higher Education Administration