Carly Roesen
Senior Account Executive, Entertainment and Influencer Marketing @Starpower Llc
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WORK HISTORY
Senior Account Executive, Entertainment and Influencer Marketing @Starpower Llc
New York, NY, US
Leads end-to-end strategy, talent sourcing, communications, and execution for entertainment, celebrity, and creator partnerships across Estée Lauder Companies, Colgate-Palmolive, and Nestlé, translating brand goals into clear narratives and market-specific visibility moments.• Oversees complex event and logistics including creator/celebrity appearances, high-profile launch activations, NYFW programming, salon-based media moments, schedules, RSVPs, and on-site support.• Negotiates all talent deliverables, usage, approvals, and exclusivity; partner with Legal, Business Affairs, Finance, and Regulatory to ensure messaging accuracy, claims compliance, and flawless execution.• Builds scalable talent and media workflows, including outreach pipelines, approval processes, asset delivery, and tracking, used by cross-functional brand, communications, and PR teams.• Monitors cultural trends, industry news, and entertainment moments to proactively recommend talent, pitch angles, and visibility ideas aligned with brand positioning and audience engagement.• Drives robust seeding programs reaching creators, tastemakers, and regional content voices, strengthening relationships in key local markets across the U.S.
EDUCATION
University of Maryland
Bachelor of Arts - BA, Communications, Public Relations; Art History
SKILLS
ABOUT CARLY ROESEN
A creative professional with experience in public relations, social media, marketing and events. For writing samples, please see my online portfolio https://carlyroesen.com/
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