Carly Presho Dunne

About Carly Presho Dunne

I lead product and go-to-market strategy for technology-enabled customer experiences that operate at global scale. My work focuses on translating emerging capabilities into commercially viable programs by aligning product, engineering, science, legal, finance, and communications teams around a shared strategy. I have led global initiatives spanning 21+ international markets and built operating models that enable consistent adoption across complex organizations. Currently, I own a global behavioral messaging portfolio representing ~$6B in annual revenue worldwide, where I serve as both a product and go-to-market leader responsible for defining strategy, enabling adoption, and scaling new capabilities responsibly across business teams. Previously, I led Amazon’s worldwide WhatsApp channel, scaling the program across 21 marketplaces and delivering $793M in annualized revenue in 2025. This work helped establish conversational interfaces, globally, as a component of Amazon\'s modern customer engagement strategy and expanded our approach to AI-enabled experiences. Across roles, I have specialized in: • AI commercialization and product positioning • Global go-to-market strategy • Behavioral messaging and customer lifecycle strategy • Experimentation and investment planning • Cross-functional leadership across technical and non-technical teams • Scaling new capabilities across complex organizations Prior to Amazon, I was a consultant at BCG advising Fortune 500 companies on growth strategy, product development, and digital transformation. Earlier in my career, I led brand strategy for major global campaigns at Wieden+Kennedy and 72andSunny, building a strong foundation in positioning, customer insight, and narrative development.

Experience

1. Head of Worldwide Whatsapp Communications

   Amazon

   Jan 2025 — Present · Seattle, WA, US

   Led global go-to-market strategy and commercialization of Amazon’s WhatsApp channel across 21 international marketplaces, establishing conversational messaging as a scaled component of the company’s behavioral marketing portfolio.Scaled the program to 4.8B annual messages and $793M in annualized revenue (2025) by building global operating models, experimentation frameworks, and adoption playbooks enabling consistent execution across regions.Owned strategic partnership with Meta and worked cross-functionally across product, engineering, science, legal, finance, and PR to launch new capabilities and expand the role of messaging in Amazon’s AI-enabled customer engagement strategy.Defined the investment thesis and annual planning approach for conversational commerce, helping elevate the program to an S-team flagship initiative, and built governance mechanisms supporting adoption across 180+ internal teams.

Education

• University of Melbourne

  Economics

• Occidental College

  Bachelor of Arts Economics, Minor Religious Studies

• UW Foster School of Business

  Master of Business Administration - MBA

Skills

• Analysis
• Public Speaking
• Social Media Marketing
• Market Research
• Creative Briefs
• Online Advertising
• Advertising
• Brand Development
• Research
• Digital Strategy
• Analytics
• Strategy
• Integrated Marketing
• Mobile Marketing
• Social Media
• Marketing